This website is specifically for inCompass panellists with software installed on their smartphones or carrying a device provided by Ipsos. If you are a member of the inCompass Diary Panel, please click here.
Last updated 25th November, 2019
Ipsos MORI UK Limited, (“Ipsos MORI”, ”we” or “us”), commonly known as Ipsos MORI, is a company registered in the United Kingdom 3 Thomas More Square, London, E1W 1YW under company number 01640855. Ipsos MORI is part of the Ipsos worldwide group of companies.
What are Ipsos MORI’s company details?
Ipsos MORI is a specialist research agency established in the United Kingdom and part of the Ipsos worldwide group of research companies. Ipsos MORI’s full company and registered details are: Ipsos MORI UK Limited (Company No: 0I01640855) whose registered office is situated at 3 Thomas More Square, London, E1W 1YW. Ipsos MORI is a Company Partner Scheme member of the Market Research Society, as such Ipsos MORI abides by the Market Research Society’s Code of Conduct and associated regulations and guidelines.
You can find further information about Ipsos MORI on our website here.
1. What Personal Data Do We Collect About You?
Ipsos MORI, as the data controller of inCompass panellist data, requires a legal basis to process your personal data. Ipsos MORI’s legal basis for processing your panel data is your consent to join the panel and participate in its research activities. If you wish to withdraw your consent at any time, please see the section below covering ‘Your Rights’.
Ipsos MORI will collect the information you provide when you agree to participate in this research, including your mobile phone number, email address and other contact details. Ipsos MORI will also automatically collect information via the MediaCell+ App, the inCompass Apps and the inCompass VPN as stated below.
For panel members, the information is collected by telephone or via an online questionnaire, by completing our recruitment questionnaire when you decide to join our panel and through the MediaCell+ App, inCompass Apps and inCompass VPN. We may also collect information when you voluntarily complete any other panel surveys, participate in any other panel activities, when you contact us or when you provide feedback, comments or other information to us.
In the case of the registration process not being successfully completed, your information will also be retained by us, to prevent any fraud or misuse.
In some instances, concerning our research, we may ask you to provide certain sensitive personal data, for example revealing your racial or ethnic origin, political opinions, religious or philosophical beliefs. You do not have to answer these questions and such questions will always include a "prefer not to answer" option. Responses to these questions will remain confidential unless you explicitly and freely consent to your responses to these questions, together with your personal information, being passed to research clients for further in-depth research analysis.
Information collected by our Apps/VPNs:
2. Why We Collect Information from You
We always collect information from you based upon your consent, in particular where you install any of our Apps/VPNs, respond to any survey invitations we might be sending you or that you may otherwise voluntarily provide. Your participation is at your choice. There might also be situations where we are seeking further information from you or even explicit consent where this might be appropriate or required.
The overall operation and how the Panel works is described in more detail in our Terms and Conditions here.
When you leave the panel, or are removed, we will retain your personal data for the sole purpose of preventing any duplicate or fraudulent participation for the duration of the panel, unless you specifically request that we delete all your personal data in accordance with GDPR article 17.
We will also remove the link between your profile information and the answers you provided within 12 months of the end of the research project, to ensure that these answers cannot be traced back to you. The anonymous research data will be retained in our research and within our records indefinitely.
3. I have been issued with, or have installed one of the Ipsos research apps/VPNs; what is special about that app/VPN and what data does it collect?
Some panel members will be invited to download and install one or more of Ipsos’s research apps/VPNs or will be issued with a device containing our app. We can reassure you that these apps DO NOT record any phone calls, nor do they collect the content of any emails or text messages. The apps/VPNs used with this panel are as follows:
3.1 MediaCell+ App – installed on smartphones or MediaCell device issued
The MediaCell+ App is a special research software that runs in the background whilst you’re using your smartphone normally. It allows Ipsos MORI to collect information about TV channels watched, radio stations listened to, websites/apps accessed, details on the device and how you use it.
If you are issued with a MediaCell device, this works in much the same way as the MediaCell+ app and is a small pocket device that generates a unique code for each TV or radio station audible to the device’s microphone, together with the date and time the code is generated.
The app and device will also record:
This information is transmitted to Ipsos MORI’s servers when the device is switched on and has an internet connection. It does not collect any other information, nor can it be used for any other purpose.
3.2 inCompass App/VPN – installed on tablets, laptops and desktop computers (and selected smartphones)
The inCompass app/VPN is a special research software that runs in the background whilst you’re using your device(s) normally. It allows Ipsos MORI to collect information about the device and how you use it.
The information collected by our app/VPN is described earlier in this document, in ‘What personal data do we collect about you?’
With the exception of any terms entered into a web search, our App/VPN does not collect keystrokes or information that is entered into a web form, such as website user ids, passwords, credit card numbers, other financial account numbers or any other data presented on or entered into a secure (HTTPS) webpage. As a result, the App/VPN will normally not have access to any information regarding items in a website shopping basket or your interactions with financial or health-related websites that you may log into, as these are normally secure sites.
However, in the event any such sensitive data is collected by mistake, such as any user Id/password a badly designed website includes in the URL; we can assure you any such data will be securely deleted from our systems as soon as it is found to have been collected.
The app/VPN will collect the URL (e.g. www.google.co.uk) of any secure (i.e. HTTPS) websites, together with any search terms you enter into a secure site that the site adds to the URL (full web address). The app/VPN does NOT collect information displayed in the website pages, nor any information entered into online forms (e.g. online payment form).
5. Use of Digital Fingerprinting
We also use digital fingerprint technology, also known as "Machine Identification", to gather certain information about your computer, hardware and software, for example, your IP address, the display settings of your monitor, the type of browser used, the type of operating system, etc. This information is sent to our trusted provider who converts it into a unique serial number (the digital "fingerprint") and determines if it matches previous fingerprints. The data collected in this process and the digital fingerprint created are not tied to any of your personal information, and is stored on secured servers.
6. How do we use your information?
We will use your information for our ongoing research into how people use their devices, TV channels watched, radio stations listened to and online behaviour. Your data will be used for market research purposes only. Information will be used for analysing:
We will also use the information you provide to:
As part of our online advertising research and internet usage research studies, we may also:
We may also send your information to our sub-contractors or affiliated companies who carry out some work on our behalf, control and responsibility, for data hosting or as described above. Some of these sub-contractors may be based outside the European Economic Area; however, they are required to abide by the same data privacy legal requirements and security arrangements as ourselves and will be subject to appropriate safeguards, a description of which can be obtained by contacting us from the details at the bottom of this document.
We will take all reasonable steps to ensure that any personal data we process are accurate, adequate, relevant and not excessive, given the purpose for which they were obtained. We will not process personal data obtained for one purpose for any unconnected purpose unless you have consented to this.
We will NEVER use your information for any purpose other than research or as described in this policy. Other than in relation to this Panel (like participating in further surveys), we will NOT try to sell you anything, nor use your information for marketing purposes. Nor will we ever pass your information to third parties for marketing or advertising purposes.
For more information about our Panel, Panel membership or information related to your membership of our panels, please contact our Panel Support Team. They can be contacted as set out in the details at the bottom of this document.
7. Who will have access to your information?
Your information may be processed by those Ipsos staff involved in this research project, or who need access in order to directly support the systems used. This may include staff in:
This may also involve transferring your personal information to other countries, including the USA and India. However, we can reassure you that we take great care to ensure any transfers are carried out securely and in compliance with all applicable data protection and data privacy legal requirements. We can also assure you that any sub-contractors involved are also required to abide by the same data privacy legal requirements and security arrangements as Ipsos.
8. What we do to keep your information secure
We take very seriously our responsibilities to keep your personal information secure. As such we take every reasonable precaution to ensure your information is protected from loss, theft or misuse. These precautions include appropriate physical security of our offices, controlled access to computer systems, and use of secure, encrypted internet connections when collecting personal information.
9. How long will Ipsos keep your information?
We will keep the profile information you provided for as long as you remain a Panellist. You can leave the Panel at any time you wish.
When you leave the panel, or are removed, we reserve the right to hold your personal data for the sole purpose of preventing any duplicate or fraudulent participation for the duration of the panel, unless you specifically request that we delete all your personal data in accordance with GDPR article 17.
Apart from your profile information, Ipsos MORI will also gather the answers you give in any survey. The answers provided by you will be pseudonymised by Ipsos MORI for security reasons and will only be shared with our clients in this form, unless you have given your explicit consent to you being identified. We will also remove the link between your profile information and the answers you provided within 12 months of the end of the research project, to ensure that these answers cannot be traced back to you. The anonymous research data will be retained in our research within our records indefinitely.
10. Your consent and rights
Participation in this research is voluntary, and you can change your mind at any time. As specified above, when you leave the panel, or are removed, we reserve the right to hold your personal data for the sole purpose of preventing any duplicate or fraudulent participation for the duration of the panel, unless you specifically request that we delete all your personal data in accordance with GDPR article 17.
Please contact the study team who will assist you. You can contact them via:
Phone: 0808 1295701
SMS: 0750 7308591
Or by letter sent to:
Kings House, Kymberley Road
By email sent to: email@example.com with “inCompass Panel” as subject line.
Or write to us at:
3 Thomas More Square
Please quote your Panel membership number (if known) or your contact details used for inCompass in your email or letter.
If you have any complaints, we will appreciate if you give us an opportunity to resolve any issue first, by contacting us as set out above. You are, however, always entitled to contact our regulatory body, the UK Information Commissioner at:
Or by letter sent to:
Information Commissioner’s Office
Tel: UK 0303 123 1113 (local rate) or +44 1625 545 745 if you prefer to use a national rate number
Fax: +44 1625 524 510
Other national data protection authorities are also likely to accept your complaint.
11. How to contact us
You can contact us by:
Phone: 0808 1295701
SMS: 0750 7308591
13. Useful Links